In the spirit of learning new skills, I went to a workshop last night about creating a better blog. The session was organised and hosted by Cate Sevilla (AKA CupCate, editor of Bitch Buzz) and featured guest mentor Natalie Lue (owner of blogs Baggage Reclaim, Bambino Goodies and Nest Goodies). After 15 minutes of introducing ourselves, sipping champagne and gobbling up Bakewell tarts, Cate and Natalie guided us through some super tips for creating stellar content and avoiding ‘the dark side of blogging’! It was so good for me to meet other people who blog, and blog passionately. It has made all this feel more real and worthwhile.
I’m applying a few of the lessons to Skinny Latte:
Skinny Latte has the potential to be a little chaotic, given the variety on the list. I hope that the overarching theme of London is enough focus to let you know what to expect from me. I’ll aim to concentrate on things that make this city unique: independent boutiques, iconic buildings and inviting bites. On this topic, I’m thinking of a mini re-branding exercise and moving away from the pursuit of happiness.
Be Savvy – Understand the Analytics
The most popular posts on Skinny Latte so far, based on number of views, are:
- Sweetcheeks Vegan Cupcakes
- Planning a colour palette for my flat
- Little White Dog Letters
- My messy drawers
From that, I gather that people are reading my reviews (found by searching for things like, “homeware Notting Hill” and “vegan cupcakes London”) but also enjoying personal titbits about me. I’ll try to get the balance right and aim to be somewhere in the middle of review-heavy aloofness and oversharing!
Since I started Skinny Latte, I’ve been reading similar blogs. Cate suggested that we try to keep a broad reading list because there is inspiration in unlikely places. She showed us a beautiful photo of some homemade jam in pretty jars and said that if food bloggers can make jars look appealing then tech bloggers can do the same for hard drives!
Image pinched from Oh My Blog.