When I’ve had enough of the macho bravado of businessmen in the City, I can rely on Lost in Beauty to remind me of all that is feminine and glamorous. Walking into this beauty boutique in Primrose Hill is akin to stepping back in time to a sumptuous Victorian powder room. The luxury cult products are displayed in antique glass-fronted cabinets alongside vintage sequined flapper dresses and silk flowers. Some of the displays are like peep holes into what life would be like if I lived in the shop; a few tubes of hand cream lay on an old floral tray with a curved emery board as though someone was mid-manicure.
A range of beautifying treatments are available to book in the downstairs parlour: regular facials, manicures, pedicures and threading will keep you well maintained and blow dries and make-up application by Lost in Beauty owner and make-up artist extraordinaire, Georgina Hamed will have you event ready. For me, most of the fun of a night out is in the getting ready and I can’t think of a better way to do that than the in house Beauty Club. The glamorous studio can be set aside for private parties complete with afternoon tea, cupcakes, champagne and a full beauty team. I wonder if it’s mandatory to actually have somewhere to go to afterwards…
Lost in Beauty
117 Regents Park Road, Primrose Hill, NW1 8UR
Nearest tube: Chalk Farm